A slim jim brochure (also known as a pocket brochure or small brochure) is typically an 8 1/2 X 11-inch sheet of paper folded twice to form six panels or an 8 1/2 X 14-inch sheet folded three times to form eight panels. Nowadays a 4" x 9" folded size allows for even more print area at approximately the same printing cost and each side can have numerous panels (5 panels per side for a total of ten is doable). Both sizes easily fit inside a standard business size envelope or in a lucite rack for trade shows, networking events, fairs, etc.

Folding of multi-panel brochures is important to the effectiveness of the piece. If tear-off forms are a part of the piece, an outside panel is preferable as it keeps the remainder of the brochure intact for future reference. There are numerous folds available for multi-panel slim jim brochures, especially as more panels are added.

Use the slim-jim when there is a limited amount of information, to illustrate information beyond what is already included in your sales letter or as a piece that can easily be slipped into a pocket or purse.


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