One client, in an effort to keep productivity up, sponsors a yearly competion for all employees. Top performers in their area of expertise and their spouses are treated to a company-paid, 4-day trip to a different location in the country each year.

In order to keep the competition in employee minds, a series of 4 emails are sent at intervals to employees with links to webmail teasers — mini websites with pertinent information.

Three links are available at right.